How To Increase Ranking on Google-
SEO is one of the most important factors for every business owner who has a website. It can help you get to the top of Google’s search results.
It shows that SEO is one of the most significant aspects of a website. Therefore, to rank in Google, you must sort it in the best possible method.
Now you must think that why? What makes it so essential?
So, let’s pretend you’re the owner of a clothing shop. And to attract customers, you must decorate it tastefully.
Additionally, you must organise the shelves by category and attach tags so that clients do not get lost in the large pile of clothing.
Similarly, to attract people, you must also organise your website properly.
But here is where the difference lies, the shop is yours, and you have employees and other resources to help clients find their way.
While on the other hand, a website must be SEO friendly for web crawlers to crawl and index (display) it based on client needs.
Look truly speaking you have no personal connection with Google. It generally operates based on a few instructions built with codes.
As a result, you must work according to those “set of instructions(SEO)” so that it can understand you without any verbal contact.
So, let’s go over a few measures that will help web spiders see and read your site.
The measures are also called “Technical SEO”.
What is “Technical SEO”? – “How to Increase Ranking on Google”
Technical SEO is the process of upgrading a website’s technical elements to make it easier for search engine spiders to crawl and index it i.e. to help improve organic ranking.
Things that fall under Technical SEO are.
Robots.txt
Firstly, you need to understand how you can communicate with the web crawlers/spiders.
To communicate with the web crawler’s, you have to create a robots.txt file in the root folder of your site.
You could be thinking, “OK, I’m making a file,” but why would it only crawl this one?
Robots.txt is a case sensitive file.
A web crawler will only crawl the robots.txt file, not robo.txt or robot.txt.
This demonstrates that it is extremely case sensitive.
Just like you, every single website on the internet uses this particular file to communicate and instruct the web crawlers.
Instruct? Yes, instruct as well. How?
It’s fairly straightforward.
To instruct the web crawlers, you only need a few predefined keywords.
Some commonly used pre-defined keywords are:
- User- agent *
User-agent denotes search engine bots and ” * ” means all the search engine bots. Example Google, Bing, Yahoo etc.
- Allow
The allow pre-defined keyword allows the search engine bots to crawl through instructed pages.
- Disallow
The disallow keyword prevents access to particular parts of your site. Example private page, private info etc.
For more, you can check this post: What is a robots txt file and how does it affects SEO
Sitemap
A sitemap is a file that acts as the blueprint or map of your website. The file is created in the root directory of your website.
It helps the web crawlers crawl every section of your site which you want to get indexed.
If you are a beginner it can help you a lot in indexing your pages. Hence, never leave it out of your site because it is one of the most effective SEO strategies.
For more Click here.
Submit Sitemap to Google Search Console
Just creating a sitemap will not be enough for your pages to get indexed in Google.
You have to submit those URLS individually in Google Search Console. This makes it easier for Google to locate your articles and pages and index them in the SERPs.
Want to know how? check out this article on sitemap.
Tags that appear in Google Search Index
The two tags which appear in the Search Index of Google are.
- H1 tag
It denotes the title of your page.
SEO instructs every blogger to use only one H1 tag, so that it is easier to distinguish between different heading and subheadings.
- Meta description tag
The two-lined paragraph that appears below the title of the page.
Canonical Tag
A canonical tag is a piece of HTML code that specifies the primary version of a duplicate page.
Or simply saying that it specifies your favourite page from a set of two or more identical pages.
Conclusion – “How to increase Ranking on Google”
SEO is the best way to rank your pages in Google. And in order to accomplish so, you must pay close attention to every aspect of it.
These are just a handful of the numerous elements that might improve the performance of your website.
Therefore, stay tuned for further information.
We’ll go through each of them in more detail and provide more key factors to help you score higher.
Comment down below what is your thoughts on it?